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Advertising in the UK

 

Advertising expenditure in the UK rose by over £1.5 billion in 2000 to exceed £17 billion for the first time, according to data released by the Advertising Association. For the first time, advertising expenditure on the Internet has been included in the figures. In 2000, Internet Advertising reached £155 million - a significant increase but still dwarfed by the amounts spent on more traditional advertising media such as newspapers, television and radio.

Advertising Spend by Media - 1991 - 2000


The table below shows the amount spent (in £million at current prices) in each of the main types of advertising media in the UK:
Media
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
National Newspapers
1,121
1,155
1,220
1,336
1,433
1,510
1,650
1,824
1,991
2,258
Regional Newspapers
1,628
1,640
1,715
1,871
1,963
2,061
2,237
2,389
2,483
2,762
Consumer Magazines
506
466
448
499
533
583
660
709
727
749
Business & Other Magazines
708
746
714
785
897
1,018
1,106
1,209
1,195
1,270
Directories
504
523
551
589
639
692
737
780
831
868
Press Production
417
427
438
472
514
550
577
620
650
702
Television
2,295
2,472
2,604
2,888
3,136
3,379
3,704
4,029
4,320
4,646
Direct Mail
895
945
907
1,050
1,135
1,404
1,635
1,666
1,876
2,049
Outdoor & Transport
267
284
300
350
411
466
545
613
649
823
Radio
149
157
194
243
296
344
393
460
516
595
Cinema
42
45
49
53
69
73
88
97
123
128
Internet
-
-
-
-
-
-
8
19
51
155
Total
8,532
8,859
9,139
10,136
11,026
12,080
13,340
14,415
15,412
17,006
 
Source: The Advertising Statistics Year Book & Advertising Association, 2001

Advertising Spend - Share of Spending Amongst the Main Media


The share of the overall UK advertising market for each main media is shown in the pie-chart below

 

 

 

 

E-mail Steve Margetts