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Unit 2 Marketing and Production

Market Segmentation
Market research (small budget only)
Significance of sample findings
Objectives and marketing
Niche versus mass marketing (worksheet only)
Product versus market orientation
Adding value
Marketing mix
Promotion notes
  - Promotion PowerPoint Presentation  
  - Controls on advertising PowerPoint Presentation
  - All is not what it seems PowerPoint Presentation
Product life cycle
Product portfolio analysis
Boston product matrix

Economies and diseconomies of scale

Capacity utilisation
Production overview
Job production
Batch production
Flow production
Stock control
Quality control
Total quality management
Lean production
Just in Time
Time-based management
Kaizen (links only)

E-mail Steve Margetts