
MARKETING
Market Segmentation
Market research
Market research - extra
Sampling in market research
Small budget market research
Niche versus mass marketing (worksheet only)
Product versus market orientation
Marketing mix
Place
Price
Promotion notes
- Promotion PowerPoint Presentation
- Controls on advertising PowerPoint Presentation
- All is not what it seems PowerPoint
Presentation
Product
Product life cycle
Product portfolio analysis
Boston product matrix
Price elasticity of demand
Income elasticity of demand
Cross elasticity of demand
Price elasticity of supply
Changes in consumer tastes
ACCOUNTING AND FINANCE
Costs
Revenue
Profit
Contribution
Break-even analysis
Cash flow management
Interpretation of profit and loss accounts and balance sheets
Budgeting
Liquidity (acid test only)
Financial efficiency (asset turnover, stock turnover and debtor days)
Gearing (loans: capital employed)
Profitability (profit margins and return on capital)
Shareholders’ ratios (dividend per share and dividend yield)
Contribution and Break-even Analysis
PEOPLE IN ORGANISATIONS
Organisational design
Delegation
Centralistion and Decentralisation
Participation and involvement
Span of control
Communication
Types
of communication
Informal and formal networks
Barriers
to effective communication
Difficulties for larger organisations and possible solutions
Management by objectives (links only)
Motivation (links only)
Financial incentives (links only)
Employer/Employee
Relations
Differing
approaches to employee relations at the collective and individual level
Employee participation and industrial democracy
The role of trade unions
The role of ACAS
Principles of employment law
Measurements of personnel effectiveness
OPERATIONS MANAGEMENT
Economies and diseconomies of scale
Capacity utilisation
Production overview
Job production
Batch production
Flow production
Stock control
Just in Time
Kaizen (links only)
Critical path analysis
Application of IT
Regional location
EXTERNAL INFLUENCES
The business cycle
Interest rates
Exchange rates
Inflation
Unemployment
Analysing the effects of economic variables
OBJECTIVES AND STRATEGY
Starting a Small Firm
Identifying an opportunity
Small budget market research
Small budget marketing
Patents
Cash flow
Customer base
Changes in consumer tastes
Legal structure
SWOT analysis
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