SWOT Analysis is an effective method of identifying
the present Strengths and Weaknesses, and to examine the Opportunities and
Threats firms face in the future. Often carrying out an analysis using the
SWOT framework will be enough to reveal changes which can be usefully made.
carry out a SWOT Analysis firms have to find answers to the following
- What are your
- What do you do well?
- Consider this from
your own point of view and from the point of view of the people you deal
with. Don't be modest, be realistic. If you are having any difficulty with
this, try writing down a list of your characteristics. Some of these will
hopefully be strengths!
- What could be
- What is done badly?
- What should be
- Again this should be
considered from an internal and external basis - do other people perceive
weaknesses that you don't see? Do your competitors do any better? It is
best to be realistic now, and face any unpleasant truths as soon as
- Where are the good
chances facing you?
- What are the
- Useful opportunities
can come from such things as:
- Changes in
technology and markets on both a broad and narrow scale
- Changes in
government policy related to your field
- Changes in social
patterns, population profiles, lifestyle changes, etc.
- Local Events
- What obstacles do
- What is your
- Are the required
specifications for your job, products or services changing?
- Is changing
technology threatening your position?
- Do you have bad debt
or cash-flow problems?
SWOT analysis by Bryant Homes