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Market Segmentation - Basic

 

Age

Young middle aged and old people all have different tastes and wants.  Just because young people like something does not mean that old people will have as well.

e.g.,

  

Gender

Men and women do not have the same likes and dislikes.

e.g.,

  

Social class

Different social classes will have varying demand for all products.  The following classes can be identified:

A - Higher managerial or professional, e.g., doctors, lawyers.

B - Middle managerial or professional, e.g., teachers, bank managers.

C1 - Supervisory and junior management, e.g., bank clerks, nurses.

C2 - Skilled manual workers, e.g., electricians, plumbers.

D - Semi and unskilled worker, e.g., labourers.

E - Pensioner, lowest paid workers or unemployed.

e.g.,

  

Income

If you earn more money you will be able to buy more expensive products.

e.g.,

  

Area

People in different areas of the country have different tastes.

e.g.,

  

Ethnic, cultural and religious groups

Different  groups have different tastes and desires.

e.g.,

  

Occupation

Some goods or services are aimed at particular groups of workers.

e.g.,

 

 

E-mail Steve Margetts