businesses are product orientated. This
means they design and market a product and then try to convince consumers to buy
it, e.g., drug companies like Glaxo will develop a product to consumers with an
illness and then they market it.
place the emphasis on producing a technically sound product, producing it and
selling it. The only contact with
customers comes at the final stage.
can also be market orientated. This
is where companies try to find out what consumers like before designing a
product, e.g., Pepsi Max was designed to suit the needs of the consumers.
because firms are market orientated doesn’t guarantee success and profits.
There is a chance that people still won’t like the good or service or
they will continue to buy from competitors.