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Unit 4 Further Marketing (Optional)

Market planning 
Marketing and the Law.
Market Research
Models of marketing: AIDA, DAGMAR, SWOT, and Ansoff’s Matrix.
International marketing.
Marketing mix
Place (Distribution: location, patterns of distribution)
Price (Pricing: elasticity, pricing strategies)
Price elasticity of demand
Income elasticity of demand
Cross elasticity of demand
Price elasticity of supply
Promotion notes (Promotion: advertising, sales promotion, personal selling, branding)
  - Promotion PowerPoint Presentation  
  - Controls on advertising PowerPoint Presentation
  - All is not what it seems PowerPoint Presentation
Product (Product: value analysis, the product life cycle)
Product life cycle
Product portfolio analysis
Boston product matrix
Blending of the mix



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