Unit 2 Business Decisions and Unit 3 Business Behaviour
Market Segmentation
Market research (small budget only)
Significance of sample findings
Objectives and marketing
Niche versus mass marketing (worksheet only)
Product versus market orientation
Adding value
Marketing mix
Place
Price
Promotion notes
- Promotion PowerPoint Presentation
- Controls on advertising PowerPoint Presentation
- All is not what it seems PowerPoint
Presentation
Product
Product life cycle
Product portfolio analysis
Boston product matrix
Price elasticity of demand
Income elasticity of demand
Cross elasticity of demand
Price elasticity of supply
Budgets
Cash flow
Costs
Investment decisions
Final accounts
Human resource planning
Motivation
Leadership
Organisational design
Economies and diseconomies of scale
Capacity utilisation
Production overview
Job production
Batch production
Flow production
Stock control
Quality control
Total quality management
Lean production
Just in Time
Kaizen (links only)
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