Use Unit 6 of the Marcouse textbook to answer the following questions.  Ensure your answers are complete and answer the question fully.

Define mass marketing.

What are the origins of mass marketing?

How does the virtuous reinforcing circle demonstrate the benefits of mass marketing?

Are all mass marketed products low cost?  Provide an example.

How has the “global village” affected mass marketing?

Provide four advantages of global marketing.

Define niche marketing.

Give three reasons why car manufacturers may choose to adopt a niche strategy towards marketing.

Choose a company that uses mass marketing and explain how they do so.

Choose a company that uses niche marketing and explain how they do so.