In a business, there are always barriers of communication between parts
of the company. Consequently, this will result in the whole company being
Obviously, the further apart two subsidiary companies are, the more
difficult it would be for meetings to take place.
result in a poor collaboration between parts of the firm. This could further
result in a loss of efficiency and profit.
A multinational company might find that its subsidiaries in different
parts of the world use different languages. This will inevitably increase the
difficulty of communication between each subsidiaries.
This could result in different subsidiaries going into their own directions,
causing a loss of control in the head company. This could de-motivates the
employees due to a loss of confidence and company ethic.
As a firm
grows, it tends to introduce more layers of hierarchy. This makes
communication harder as messages from the top of the organisation to the
bottom have to go through more people. This slows down decision making and
will also be a greater chance that the message will get distorted.
This could cost the company a lot of money. For JIT, efficient
communication is essential. This could also increase consumer dissatisfaction
due to delays in the delivery of goods.
Although new technologies can help communication, there are problems both
with the amount of information sent and use of the new technology.
Choice of network
could distort the original information
of efficiency therefore profit
It is vital when one is communicating with another that the most
appropriate method is used. If in a situation some one wants to send a
detailed market research, it would be inappropriate to read it out to them on
the telephone. This will delay the whole process of the project.
& Perception (belief in message)
state (upset, angry)
If problems of communication occur within a company rather frequently,
this may lead to employees becoming de-motivated in their approach to work.
There will not only be a rise in communication problems but also a loss of
efficiency and profit.
SKILLS OF THE SENDER AND OF THE RECEIVER.
The ability of
the sender to explain a message and the receiver to understand it are
important in communication.
If an order
must be sent out by a certain date , but the sender simply asks for as soon
as possible, communication would
not have been effective.
If the receiver
does not understand what stocks to take the order from, incorrect goods may
be sent due to lack of effective communication.
Jargon is a word or phrase
with a specialised or technical meaning.
Certain terms understood by a particular group of people may be
meaningless to another group. Jargon
about a product which is not understood may result in misleading advertising
and poor sales.