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Unit 4 Marketing and Accounting and Finance

 

    Asset versus market-led marketing
    Extrapolation and correlation (scatter graphs)
    Marketing decision-making
    Marketing mix
    Marketing budget
    Sales forecasting
    Capital expenditure and revenue expenditure
    Interpretation of profit and loss accounts and balance sheets
    Working capital
    Depreciation provisions
    Window dressing (see Interpretation of profit and loss accounts and balance sheets)
    Liquidity (acid test only)
   Financial efficiency (asset turnover, stock turnover and debtor days)
   Gearing (loans: capital employed)
   Profitability (profit margins and return on capital)
   Shareholders’ ratios (dividend per share and dividend yield)

    Limitations upon the use of ratios
    Contribution and Break-even Analysis
    Forecasting cash flow
    Payback, ARR and NPV Qualitative factors affecting decisions

 

 

E-mail Steve Margetts