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Unit 3 External Influences and Strategy

 

EXTERNAL INFLUENCES
The market and competition
The business cycle
Interest rates
Exchange rates
Inflation
Unemployment
Analysing the effects of economic variables
UK and EU law
Social responsibilities
Business ethics
Technological change
 
OBJECTIVES AND STRATEGY
Starting a Small Firm
Identifying an opportunity
Small budget market research
Small budget marketing
Patents
Cash flow
Customer base
Changes in consumer tastes
Legal structure
Corporate aims and goals
Short versus long-term objectives
Conflicting and common aims of stakeholders
SWOT analysis

 

 

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