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1. Marketing and Accounting and Finance

 

MARKETING
Market Segmentation
Market research
Market research - extra 
Sampling in market research
Small budget market research
Objectives and marketing
Niche versus mass marketing (worksheet only)
Product versus market orientation
Adding value
Marketing mix
Place
Price
Promotion notes
  - Promotion PowerPoint Presentation  
  - Controls on advertising PowerPoint Presentation
  - All is not what it seems PowerPoint Presentation
Product
Product life cycle
Product portfolio analysis
Boston product matrix
Price elasticity of demand
Income elasticity of demand
Cross elasticity of demand
Price elasticity of supply
Changes in consumer tastes
 
ACCOUNTING AND FINANCE
Costs
Revenue
Profit
Contribution
Break-even analysis
Cash flow management
Distinction between cash flow and profit
Sources of finance
Budgeting
Variances
Cost Centres
Profit Centres

 

 

E-mail Steve Margetts